A data room is a safe repository of documents and files that have high value to your company. They contain legalities, information about customers physical assets, intellectual property, and other corporate documents. They are used for a wide variety of purposes, but they are most commonly in connection with due diligence procedures that are associated with business transactions.
Data rooms can be an effective device to build a compelling story that will aid in gaining investor interest. The story will vary based on stage and could include changes in the market, regulatory changes and your team as well as growth drivers such relationships and key accounts and monetization possibilities as well as product expansions. The information you choose to include should support these themes, and be presented to investors in a way they can easily digest.
A data room can be a valuable tool in the due diligence process but it is important not to use it too much. Too much time spent in a room for data can slow down deal-making as external parties review large amounts of documents and are asked back and forth. Often, it is necessary organize a pre-data room before third parties are invited in order to have everything prepared and uploaded in advance of the main due diligence process. This can make a significant difference in how efficiently a due diligence process is completed. It also helps avoid any surprises for the parties involved, thus reducing the risk of a deal being canceled.