Ads together with show exactly what girls and boys is and really should carry out
Contained in this 2016 advertising to possess Barilla spaghetti and you may sauce, a dad has actually enjoyable exercises his toddler to eat spaghetti into the the fresh living room, concentrating on gender norms due to fatherly enjoy in the place of motherly performs and you may nurture. 46
Ads have generally speaking shown girls becoming so much more couch potato and you will getting indoors to cook, understand, otherwise gamble skirt-upwards, if you are boys was in fact energetic and often outdoors examining and you can taking chances.
The fresh guys and you may boys was represented since energetic and in the newest foreground, because the female gamble only support jobs on background
In this 2006 Britax post, a tiny girl performs dress-upwards since pink signifiers are plentiful, strengthening mature gender norms from the women styles and passivity on to young girls. 47