SWOT investigation was a framework to possess pinpointing and checking out a corporation’s benefits, weaknesses, options and you may threats. This type of conditions make up brand new SWOT acronym.

The key aim of SWOT analysis would be to raise awareness of the factors that go into the and then make a business decision otherwise setting-up a business method. To achieve this, SWOT analyzes the internal and you can additional environment and the products that could affect brand new viability of a choice.

People commonly use SWOT analysis, but it is and used by nonprofit organizations and, to help you less degree, people for personal investigations. SWOT is even regularly evaluate efforts, affairs otherwise projects. Including, CIOs might use SWOT to simply help would a proper company believed theme or would an aggressive studies.

The latest SWOT structure is actually credited so you’re able to Albert Humphrey, whom checked-out the latest approach regarding sixties and 1970s on Stanford Browse Institute. (más…)